E.G2 - Naughty Boy - La La La ft. Sam Smith

ACT: Naughty Boy

TRACK: La La La ft. Sam Smith
YEAR: 2013

DIRECTOR: Ian Pons Jewell

GENRE: POP/UK Garage

RELATIONSHIP BETWEEN VISUALS + LYRICS: 
at the beginning of the video the relationship is very apparent as this represents the rest of the video. The lyrics are: 'i'm covering my ears like a kid, when your words mean nothing i go lalala.' this is the chorus. The medium close up shows the 'kid' covering his ears. He then mimes 'lalala' as he is shouted at by what appears to be his father.

The child then represents the whole video as the words link into his actions of holding his ears and saying la la la. various characters do this and block their ears when the lyrics go 'when your words mean nothing i found a way to block it.'

Apart from this the video is very random, with very random characters. it is like alot of modern videos, they don't tell much of a story it is much more random.

GENRE CHARACTERISTICS: 
With pop there is such a wide variety of different types of videos, in modern day these videos have got even more random, from videos like miley cyrus wrecking ball to Lady GaGa - Edge Of Glory. It has become fashionable to be more and more different. Gone are the days of most videos been the artist performing. Now it is a competition for the most artistic.

INTERTEXTUALITY?

With this video being so unique there isnt any intertextuality i could identify, like the point above, pop videos tend to try and be as unique as they can

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

The video is a concept video as it has a narrative but a very random one. It is has alot of continuity however very different in the way they have made the video, it isnt a clear story.

PERFORMANCE STYLE: 
The performance style is acting and dance. it has a story throughout, acted out with various different characters. 3 main characters

STAR TREATMENT

The little boy in the video is the main character, neither Naughty Boy or Sam Smith are in the video. That is stereotypical of naughty boy who is famously a hidden face, someone who is huge in the music industry, however is un recognisable to most people as he doesn't involve himself in music videos. Never the less naughty boy has produced for the likes of Pink, Rihanna and Emile Sande.

PACE + ANY VARIATION OF PACE: 

This video goes along with the same kind of pace throughout, it has alot of continuity as there are alot of clever transitions that make the video look like most of it is one long take. However it is the same paced filming throughout.
SHOT VARIETY + NO. OF SETUPS: 

LOCATION/S + MISE-EN-SCENE: 

NOTABLE SHOTS/FRAMING: 

DIRECTOR STYLE:

.Ian pons jewell's style is very unique and different, he has directed a number of music videos with La La La and the picture to the right, jargon probably being the biggest two.

He creates videos like no others each one as unique as the last. With the music video Jargon its about a police officer who takes what he thinks is just sherbert but turn out to be drugs. It then follows the police officer while on drugs. 

The director has won many awards and set to win more as he is so unique in what he does