analysis of 5 videos

Mumford & Sons - Hopeless Wanderer

• Narrative enigma is used to hide the faces of the 'band members' as they are not the actual band members but comedy actors acting as each member

• A close up of each instrument is used to show each band member playing notes, to give the video a sense of realism, this is obviously only shown usually with artists in a band.

• medium close ups/close ups are used to show emotion into the song and also give a sense or realism that the artists are actually singing it.

Icona Pop - I Love It 

• In the video when the lyrics are being sung they come up on the screen along with the two artists lip synching, lyrics on screen by themselves is common so is a close up of them lip synching however doing those things together is less common.

• like most dance songs this song has a party within the video. This party that appears to be in a nightclub comes on when the song drops, into a more up tempo beat.

• in alot of the song it is edited strongly and effects like this one, where to shots in one frame is used. this is very effective as it makes the video more interesting and stands out techincally

Lana Del Ray - Summertime Sadness

• In this video they use an aged effect by distorting the screen with little white and black dots to give it an old cinema feel. this works effectively as the video looks like its from the past.

• A smoke effect is used of Lana's face throughout the video to emphasize the 'sadness' and make the video more dark and gloomy.

• When lip synching in the video, Lana uses this effect of her in the shadows. It is a close up and even though you cannot see her face fully you can still feel all the emotion from it.

The Verve - Bitter Sweet Symphony

• This video is set in a very urban area as it goes with the videos point they are trying to put across about the world being gloomy etc. this is emphasized by the litter on the floor and the very urban area.

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• The video itself is one very long take however this long take is interrupted by moments of close ups of him miming the song, this is a common occurrence in alot of videos , using close ups to show the artist lip synching.

• This video is so simple yet so effective, the video was a huge hit and this song is famous for its video. There a range of three shots. one from behind one from the front and a close up!

Swedish House Mafia - Miami 2 Ibiza ft. Tinie Tempah

• At the start of the video are many titles which are very unique and artistic. It is almost like a movie as it says presents... This happens in alot of current music videos.

• Tinie tempah comes on in the video in a white background, dancing and miming to the song. This is as the artist is rapping and like many other rap videos the artist is showed solo.

• In this short take it shows a woman getting out of a bed, the effect of a cctv camera is used effectively to illustrate that no ones filming and it is real.