Analysing 5 Dance videos

Disclosure - When A Fire Starts To Burn

• This video contains a lot of comic elements throughout the video. For example everyone in the church dancing and the preacher bursting into song. This is quite a common convention in dance music to add comedy. For example in my vodcast it shows a clip from Avicii-Levels which has a very comical edge as a worker bursts out into dance in his office.

• Another element to this video is the diagetic start when the precher is giving a preach without music. This then makes the start of the song all the more entertaining as you don't expect the preacher to burst into song.

• Iip synching is involved with this video, the artist isnt the one lip synching however it works very well as the character chosen looks like he would be the man singing it.

Breach - Jack

• Again like in many house/dance this video involves humour. This time the video involves people dancing, then transition to the opposites of the people dancing, with the opposite  amount of hair on their body, so bald head and eyebrows. 

• The video compares opposites, so hair and not hairy. The mise en scene is also the same the background is all hairy. The mise en scene is very unique and this is what alot of dance videos nowadays try to acheive, to be unique.

• Breach like many other artists decided to employ professional dancers for their video. This goes with the genre as it is the 'dance' genre therefore the song is made to dance to, this is a simple concept yet very effective.

Martin Garrix - Animals

• Like in many other music videos slow motion is used, this time it is used to enhance the dance moves of the breakdancers. This makes clips look more professional and gives the audience a better view of the dance moves the dancer is performing.

• because of the genre (House/Electro), this type of music is intended to be used in nightclubs. Therefore the video is set in a nightclub, this is i think intended to be done to almost give a message to Dj's to play his song.

• This video has gone with Laura Mulvey's male gaze theory, They are objectified and used as a an object to attract the male audience. This makes the male gender want to watch the video.

Redlight - Get out my head

• During most of this song, the transition go perfectly with the beat. This makes the video very and very upbeat. This makes the video more exciting and better viewing.

• This video involves alot of culture. This gives it a positive vibe but also more of an urban feel. This gives the artist more of a street cred and a positive outlook.

• black and white is also used to give a contrast, edited in to show the dark side of the video, it is black and white on a dark mood. For example the skeleton in this video.

Steve Aoki, Chris Lake & Tujamo - Boneless 

• In this music video titles are used cleverly, They are very cartoon like to look like each actor in it is almost a character in a film. It does this for each artist in the video then shot a shot of each of them.

• This video is meant to be like a hollywood production. Not just with the characters like an old school film and the titles. But the intertextual reference with the famous Hollywood trees to enhance the hollywood feel.

• i think this films preferred reading is to feel like an older hollywood film s each group in the video have names. E.h 'The Rampants' they then have a skate off instead of a shoot off or a dance off which would usually happen in a film.